Core idea: Create and Transmit Happiness

Enterprise's aspiration: Create a good working condition, communicative environment and material wealth to  share with the team.

                                       Create good products and service to share with customers.

                                       Create advanced enterprise culture, technological achievements and  economic benefits implementing modes to share with society.

Management conception: strategic decision, resource allocation, process supervision and outcome assessment

Workers' responsibility: transmit the faith, perform the targets, work together with one heart and promise the result